Subscriptions When Delivery Won’t Wait: Fully Rooted’s Fresh Juice is Always Fresh

A limitless belief in sustaining wellness drives the creators of Fully Rooted. Creating cold-pressed juices and kombucha for residents of Rhode Island and Massachusetts, freshness is one of the ways they differentiate themselves.

Their mission is taken a step further by utilizing reusable glass bottles. Making it easy for customers to have fresh juice delivered or available for pickup keeps the fresh juice flowing, while limiting the effect on the environment.

There is a lot of competition in the juice and kombucha space, so having a great mission is only part of what makes their business successful. A great repeat purchase experience is vital. While a subscription model seemed like an obvious choice for Fully Rooted, they ran into some obstacles.

First, the ability to control what flavors customers receive each time is important, but the delivery and pickup model is what sets their business apart – and subscription software doesn’t support that kind of experience.

…the ability to control what flavors customers receive each time is important, but the delivery and pickup model is what sets their business apart – and subscription software doesn’t support that kind of experience.

Managing how and when customers get their orders is hard enough–but keeping things running smoothly on a subscription order is even harder. Those customers are the most loyal and should be treated accordingly.

So what did Fully Rooted do to keep their mission of sustaining wellness alive?

They turned to QPilot, with a WooCommerce plugin called Autoship Cloud. QPilot is the software you need for flexible subscriptions, giving Fully Rooted customers the power to change what comes next.

First, the ability to control what flavors customers receive each time is important, but the delivery and pickup model is what sets their business apart – and subscription software doesn’t support that kind of experience.

Managing how and when customers get their orders is hard enough–but keeping things running smoothly on a subscription order is even harder. Those customers are the most loyal and should be treated accordingly.

Fully Rooted now offers customers a simple upsell opportunity at checkout: subscribe and save, while being able to choose how and what they get every time.

Customers easily change what product or flavor they receive through a customer subscription portal right on Fully Rooted’s website.

And the best part is that customers can easily change their subscription from pickup to delivery (or vice versa) right within that same portal.

Since Fully Rooted only has specific delivery dates available, if customers choose a date that isn’t supported, QPilot automatically adjusts them to the next available day and automatically notifies customers too.

What have the results been for Fully Rooted’s new dynamic subscription program?
First, their customers love the product:

2013	+300,000	4.98/5
Operating for 9+ Years	Bottles Refilled	Customer Rating

But more importantly, Fully Rooted has improved how their loyal customers stay engaged, and they’ve seen a huge increase in subscription revenue. Since adopting QPilot, Fully Rooted has created 1,000 subscriptions, and driven nearly $250,000 in subscription revenue – already doubling their subscription growth in 2021.

Fully Rooted in their mission: Fully Rooted continues to prove sustainability can still be good for business.