Subscriptions that follow horses wherever they train gives Horse Logic Pro more growth.
|Increase in AOV||1st Year Subscription Revenue||Growth Since 1st Year|
Horses are like any professional athlete–they need high-quality supplements and care to keep them in peak condition. Unlike humans, however, horses can’t go out and buy whatever they need. Horse Logic Pro was created to make it easier for horses and their trainers to meet the nutritional needs of competitive horses.
With generations of experience, knowledge, and trust, Horse Logic Pro has been helping horses for a long time. Customers can make purchases online but supplements are something that needs to be taken regularly.
Subscriptions seem like a natural fit, but not every horse has the same schedule. And, with races in different places, horses are constantly moving around. Subscription software doesn’t make shipping address or delivery changes very easy, if at all.
How was Horse Logic Pro able to offer a personalized subscription that could easily follow horses around the world?
They turned to QPilot, giving their customers the power to change what comes next. QPilot and their WooCommerce plugin, Autoship Cloud, gave Horse Logic Pro an incredible subscription experience that lives right on their website.
Customers can easily create the schedule they need for any product, change shipping addresses, and see an updated order all within a subscription portal on Horse Logic Pro’s website.
The best part is that this experience works seamlessly with how Horse Logic Pro does fulfillment. There are no surprises; everything comes through automated and ready to fulfill.
An incredible subscription experience has done wonders for Horse Logic Pro. They launched with QPilot in 2020, and did a quarter-of-a-million dollars in subscription revenue that first year. Between 2020 and 2021, subscription revenue grew 80%, and 2022 revenue has already surpassed 2021’s (as of June 30th).
What does a truly personalized subscription offering do for orders? Every year since launch, the average order value has increased as well. Starting at $124 in 2020 and climbing to $152 in 2022 – a 22% increase!