Case Studiesd2c

How Legion Athletics Dominates the Subscription Game

This supplement provider never skips leg day


Legion gives customizable subscriptions and bundles for a personal experience, resulting in greater AOV + LTV.



Doubled Subscription
Growth Since Joining
Revenue Growth this Year
Jan – June 2022

Mike Matthews founded Legion Athletics because he was tired of all the sports science shenanigans. Different workouts, flashy pills – we’ve all tried them, and they don’t work. Mike went through the same process trying to train and be healthy yet nothing seemed to work.

He then set out to do what many people do not. Solve the problem. After real research, writing books, and helping others, he launched Legion Athletics to deliver healthy, effective supplements to the world.

They’ve seen huge success, selling over 2 million bottles to over 300,000 customers. Legion knows health and supplements should be personalized and often involve more than just a single product.

Their checkout experience has been crafted accordingly, with product recommendations, bundles (learn more about subscription-friendly bundles here), and upsells.

A static subscription, however, just doesn’t cut it when you’re trying to disrupt the supplement world. Nobody wants to see bottles of protein powder crowding their pantry.

Legion needed something more customizable. Something that works with their online sales process, but keeps things easy for customers to manage.

Legion found QPilot, the subscription software that let’s customers easily change what comes next. With QPilot, Legion has been able to fully unlock an incredible subscription experience. One that gives customers what they want, when they want it.

How has that experience affected sales? Since joining QPilot, Legion saw subscription sales double from 2020 to 2021, and increase 40% in 2022 (as of June 30th).

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