The power to change how pet owners personalize their subscriptions unleashed growth results for Herbsmith
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Pets, like people, are never truly alike. So why do we feed our pets like they’re the same? This is a question Dr. Bessent from Herbsmith asks, and her answer is compelling.
Curate the bowl. Make it personal, just for your pet because no two pets are alike. They all differ in some way; personality, metabolism, breed, and activity. Nutritional needs differ.
Herbsmith has every visitor fill out a form about their pet. Based on what your pet needs, they then make product recommendations. Specific, personalized, nutritional.
The problem is that this curation process ran into a wall when it came to subscriptions. How do you create a sophisticated experience where different products are offered at different frequencies for the same pet?
How do you make it easy for customers to add those products to their cart and checkout? Or manage ongoing purchases as subscriptions so they stick around longer?
Herbsmith found QPilot, the subscription software that gives customers the power to change what comes next. QPilot introduced Herbsmith to their link builder tool (link), which makes it easy to create orders on products with different subscription types.
Here’s how it looks once you’ve filled out a survey to curate the bowl with Herbsmith:
The results are impressive. Customers submit their pet’s information and receive product recommendations curated by Dr. Bessent and other qualified vets. The customer experience is even better, as you can click a single button to see all those products in the cart.
Preloaded subscriptions, on different frequencies… tailored just for your pet… always easy to change.
Curating food on a subscription is good for business too. Since joining QPilot in 2019, Herbsmith has seen their subscription program grow more than 1,000%. Their personalization results in higher retention as well, with orders lasting 3x as long as other pet brands!
What matters the most to Dr. Bessent and Herbsmith, however, is that they’re changing how dogs and cats get fed. More personalized plans mean healthier pets, and healthier pets enrich the lives of everyone around them.